About HADE

Agile specialists for your sustainable business.

Since 2011 we have helped corporations, governments and business owners build agile cultures through internationally accredited coaching, applied neuroscience and AI.

Who we are

From a business coaching practice to a regional agile coaching firm.

HADE provides end-to-end agile culture transformation, focused on people and leadership development. Our programs combine three disciplines: coaching, applied neuroscience and AI-powered learning.

We work with executives, professionals (coaches, trainers and mentors) and business owners. Our network of coaching firms and associate coaches delivers programs in Indonesia, Hong Kong, Qatar and Australia, and our partners serve clients in the USA, UK, Qatar, Saudi Arabia, UAE, Kuwait, Oman, Bahrain, Malaysia and Singapore.

28Coaching firms in the HADE network
180Associate coaches
1,800+Certified HADE graduate coaches
1,000+Companies, executives & business owners coached

HADE strength

What makes us different.

Credentials that few firms in the world hold, and a delivery network to match.

The first & only in Asia & Australia
Holder of all three master agile coach credentials: ICE-AC (ICAgile), MCC (ICF) and MIND Master Practitioner (MyBrain).
Triple-accredited certification
The only international agile coaching certification accredited by ICF, ICAgile and MyBrain International.
Strong presence in the region
28 coaching firms, 180 associate coaches and 1,800+ graduate coaches in Indonesia, Hong Kong, Qatar and Australia.
AI for digital learning
HADE AI, a SaaS platform built on large language models, extends learning beyond the classroom.

HADE Middle East

A subsidiary headquartered in Bahrain.

HADE Middle East was established with Northstar Telecom, headquartered in Bahrain, to bring agile coaching and AI learning to organizations across the GCC.

HADE journey

Fifteen years of building agility.

From coaching local entrepreneurs to certifying agile coaches across four countries.

2011 – 2016
Building the foundation
- Assisted more than 1,000 corporations and MSMEs, mainly in Jakarta, Surabaya, Bandung and Mataram.
- Delivered 3,000+ coaching hours and 2,000+ training hours.
- Official business coach partner of KADIN, HIPMI, IWAPI, Telkom Indonesia and other entrepreneur organizations.
- Accredited by four of the world's major coaching & applied-neuroscience bodies.
2017 – 2019
From practice to platform
- Launched as a firm-based coaching company & platform at the end of 2017.
- Acquired international certification accreditation and licenses in coaching & applied neuroscience.
- Grew to 11 firms and 50 associate coaches.
- Registered and delivered coaching certification in three countries.
- Awarded MIND Master Practitioner (MyBrain International) and Certified Master Coach (Corporate Coach Academy).
2020 – Today
Regional scale & AI
- Awarded the Master Certified Coach (MCC) by ICF and ICAgile Certified Expert in Agile Coaching (ICE-AC).
- Reached 26 firms and 170+ associate coaches by the end of 2022, and now 28 firms and 180 associate coaches.
- Accredited by ICAgile to run and certify agile coaches.
- Certified 1,800+ professional coaches and applied-neuroscience practitioners in Indonesia, Hong Kong, Australia and Qatar.
- Launched HADE AI, named a Top 10 finalist at the Startup World Cup and a world top finalist at Startup Istanbul.
- Established HADE Middle East with Northstar Telecom, headquartered in Bahrain.

Founder, CEO & Master Coach of HADE & HADE AI

Daru Dewayanto.

MCM · MCC · ICE-AC · Indonesia · Hong Kong · Qatar · Australia

An internationally accredited and award-winning agile coach with more than 30 years of experience as a corporate leader and entrepreneur.

100 Best Global Coaching Leader 2017, 2018 & 2019, World Coaching Congress
Top Business Award 2016 & 2017, International Business Federation
Trained and certified more than 1,800 coaches and practitioners
Coached more than 1,000 companies, executives and business owners across 5,000+ training, coaching and mentoring hours

Chief Instructor & Program Designer

Agile Certified Hijrah Coach (ACHC)ICP-ACC, accredited by ICAgile
Certified Business Hijrah Coach (CBHC)ICF Level 1 accredited coaching education
Certified Hijrah MIND Practitioner (CHMP)MyBrain International (UK) & ICF Continuing Coach Education

International credibility

Accredited by six international organizations.

We are certified and accredited by six major coaching and applied-neuroscience organizations, and hold six master credentials.

Accredited member

ICAgileInternational Consortium for Agile · USA
ICFInternational Coaching Federation · USA
MyBrain InternationalApplied neuroscience · UK
WABCWorldwide Association of Business Coaches · Canada
EMCCEuropean Mentoring & Coaching Council · UK
Erickson Coaching InternationalProfessional coaching · Canada

Master credentials

ICE-ACICAgile Certified Expert in Agile Coaching
MCCMaster Certified Coach, ICF
MIND Master PractitionerMyBrain Indicator of Neurological Dominance
CMCCertified Master Coach, Corporate Coach Academy
ECPCErickson Certified Professional Coach
Stakeholder Centered CoachingMarshall Goldsmith

Awards

An award-winning master coach & coaching firm.

Recognized by the World Coaching Congress, the International Business Federation and global startup programs.

Daru Dewayanto with the 100 Best Global Coaching Leader award

2016Top Business AwardInternational Business Federation
2017ASEAN Top Business AwardInternational Business Federation
2017Best Global Coaching LeaderWorld Coaching Congress
2018Top Global Coaching LeaderWorld Coaching Congress
2019Best Global Coaching LeaderWorld Coaching Congress
HADE AITop 10 Finalist, Startup World CupPegasus Tech Ventures
HADE AIWorld Top Finalist, Startup IstanbulStartup Istanbul
HADE AIFounder InstituteSilicon Valley

Center of Agility Movement

Growing agility with Indonesia's universities.

Through the Center of Agility movement and the Duta Agility program, we partner with universities to prepare the next generation of agile leaders.

University partners: Universitas Brawijaya, UPN Veteran Jawa Timur, UPN Veteran, ITB, Telkom University, Universitas Trisakti, Universitas Jenderal Soedirman, Politeknik Negeri Banyuwangi, Universitas Trilogi, Universitas Kanjuruhan Malang, Podomoro University and Universitas Dian Nuswantoro.